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Research papers

Social change and perceptions of consumers

The present paper deals with the experiences and perceptions of consumers in Hungary, the former CSFR 1 ) and Poland since the revolutionary changes in 1989 up to 1992. The data shown are based on large representative studies conducted in these...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Gunda Plasser
Company: GfK
June 15, 1993
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Citation

Plasser, G. (1993a, June 15). Social change and perceptions of consumers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-change-and-perceptions-of-consumers


Research papers

The use of life-style research for the analysis of eating habits in Austria

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4000 persons. Therefore it becomes possible to analyse far...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria


Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
×

Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria-german-


Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978
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Citation

Plasser, G. (1978a, October 01). Children and television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-and-television